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Nial Fuller

Professional Trader, Author & Coach

The Psychology of Trade Profit Targets

The hard, cold reality of trading is that every trade has an uncertain outcome.

– Mark Douglas

psychologyofmoneyI want you to re-read the above quote by the (unfortunately) recently passed Mark Douglas, who was one of the greatest trading psychology educators ever, if not the best ever. The uncertain outcome of any given trade, or the random outcome, is the reason why it seems so difficult to determine when to take profits on a trade.

The truth is, us humans have an innate desire to control things, situations, and even other people sometimes. So, when that innate desire meets the uncontrollable market, there is bound to be some, shall we say, cognitive dissonance involved. When situations do not unfold how we want or expect them to, it makes us frustrated, angry or sad. When it comes to trading, this is exactly why you cannot expect any particular outcome on any particular trade, because if you do, you are going to jump-start an emotional storm of negative feelings that cause you to commit account destroying trading mistakes if the outcome you expected on a trade isn’t the outcome you got.

To avoid making these mistakes, it’s critical that you understand the psychology of profit targets…

Every trade has a random outcome

When you achieve complete acceptance of the uncertainty of each edge and the uniqueness of each moment, your frustration with trading will end.

– Mark Douglas

As Mark Douglas discusses in his book Trading in The Zone, every trade you take is totally unconnected and independent of the last trade you took or the next one you will take. This truth is the foundation of understanding profit targets and why they give traders so much trouble. The reason it’s the foundation is that most people will believe very strongly that if the last trade they took had a certain outcome, and their current trade setup looked the same (as that last one) upon entry, the same or very similar result should take place. However, this thinking is exactly where the trouble starts because as Mr. Douglas points out over and over in his book, each trade’s outome is uncertain and essentially a random event.

It can be difficult to understand how you could make money in the market if every trade has an essentially random outcome because that fact seems to be in conflict with the fact that traders do make money consistently over time and it is possible. The difficulty lies in the fact that you need to hold two different understandings of trading in your mind simultaneously that seem to be in conflict with each other. The first understanding is that you can make money consistently if you execute your trading strategy consistently over time. The second belief is that you cannot control the market and every trade has a random and independent outcome of any other trade you take.

Now, here’s the key to making these two beliefs connect; the way you make money from a seemingly random outcome on each trade is by executing your trading strategy or edge consistently over a large enough sample size or series of trades.

The above sentence is how casinos make so much money each year off of seemingly random games. Casinos know that even if their ‘edge’ is say 5%, then that means over a large enough sample size, they are going to make 5% on every dollar risked in their casino, including any big winners people may take from them. The key is to execute the strategy or edge consistently over a large enough sample size to see it pay off.

It’s the ability to believe in the unpredictability of the game at the micro level and simultaneously believe in the predictability of the game at the macro level that makes the casino and the professional gambler effective and successful at what they do.

– Mark Douglas

Expectation is the enemy of trading success

Now, let’s dig into the psychology behind why people struggle with profit targets and with trade exits in general, profits or losses.

As I alluded to in the opening, expectations are what give people trouble in the markets. A trader who doesn’t believe or maybe isn’t aware that every trade has a random outcome that’s independent of any other trade, isn’t going to be mentally prepared to deal with a trade result that doesn’t align with his or her expectations. This is why the foundation of successful trading is built on an understanding of the randomness of every trade. Once you truly understand and accept that every trade has a random outcome, regardless of what happened on your last trade, you shouldn’t be disappointed or even excited about the result of your current trade; because you should have no expectations.

When I put on a trade, all I expect is that something will happen.

– Mark Douglas

The only expectation you should have is that IF you follow your trading strategy / trading edge over a large enough sample size, you should come out profitable at the end of that sample size, assuming you are using an effective trading strategy of course.

To further clarify this point of random expectations in the market, think about a car salesman. That car salesman doesn’t know which car a person will buy or even if they will buy one; he has a random expectation for every person he deals with. Helping a customer can be seen as the car salesman taking on ‘risk’ because he is spending his time on them and it may yield nothing, or it may yield a large commission.

The best way to approach profit targets and trade exits

Why do casinos make consistent money on an event that has a random outcome? Because they know that over a series of events, the odds are in their favor. They also know that to realize the benefits of the favorable odds, they have to participate in every event.

– Mark Douglas

You may have read my article on set and forget trading and minimalistic trading, if you have read them, then today’s lesson about the psychology behind exiting a trade will help you understand why I take that set and forget / minimalist approach to my trading and why I teach other traders to do the same. Due to the lack of control we have over the market, the only ‘trade management’ technique that truly gives your trading edge / strategy the best chance to play out and work in your favour over a series of trades, is simply letting the market play out without your interference.

After we enter a particular trade we cannot know how far it will move for or against us, so we need to be aware of this fact and manage trades accordingly. Take a look at the following diagram for a visual representation of random results using the same edge (in this case selling a key resistance level) can produce two very different / random outcomes…


Now, if we look at the above diagram and we imagine a trader who simply trades key support and resistance levels by fading them as price hits them (sells strength and buys weakness), we can get a real-world understanding of the randomness involved in any given trade…

The trader doesn’t know how far the market will move away from the level or whether it will rotate (reverse) or start to trend from there. All he knows is that fading key chart levels is his edge and he must execute it over and over to see a profit over time.

This trader is taking on market risk but he or she is also taking an opportunity to make money, this is exactly how a casino or “the house” operates. A professional trader thinks like the house in a casino or even like a bookmaker in terms of odds / probabilities; risking a small amount on a trade can yield huge rewards, but then again, when these huge rewards occur is a random expectation.

There is a random expectation on any given trade which means there’s also a random distribution of winners and losers for any given trading edge. You cannot know beforehand whether THIS trade will be profitable or not, all you know is that IF you follow your trading strategy you should be profitable over a series of trades. You have to mentally accept that even if you aim for 200 pips on a trade, it may only go 175 pips, that’s something you have to deal with and it’s also where the skill of a trader comes in. A skilled trader will use their gut trading feel at times to exit a trade, and there’s nothing wrong with doing so, but it does take training, time and experience to develop.

If you check out my article on the market wizards and even if you read the Market Wizards books, you will realize most of those famous traders were not using mechanical entry / exit rules, they used discretion and gut feel often.

In closing, trading is not about ‘getting it right’ all the time. As Mark Douglas emphasized, it’s about probabilities, specifically, learning to think in probabilities. When you combine a high-probability trading edge like my price action trading strategies, with an understanding and acceptance of the random outcome of every trade you take, you put yourself in a position to profit consistently if you trade with discipline over a large enough sample size.



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Nial Fuller

About Nial Fuller

is a Professional Trader, Investor & Author who is considered ‘The Authority’ on Price Action Trading. His blog is read by over 200,000+ followers and he has taught 25,000+ students since 2008. In 2016, Nial won the Million Dollar Trader Competition. Checkout Nial's Professional Trading Course here.
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    Hello Fuller that is a great article buy if you can some of this articles need to be re- arranged like this one should be one of the articles given to traders so that they may come to reality with trading some to trading think what you must be the outcome I believe psychology first even before price action so that one goes to the battle field with the realist expectations.

  2. Yemi

    Your articles always shaped my trading style.
    Nice one mentor.

  3. Zinnur

    Very useful article. Thanks

  4. Abdul Haadi

    Thanks for the excellent article. Your article contains valuable quotes and information that I’m sure will help beginners know more on trading and its strategies.
    Great work Nial Fuller. Share more updates.

  5. Munge

    Thanks alot for the article reminding us that the markets are random.

  6. Rahmat

    Thanks for good article. If we will know the effectiveness of our trading edge after a large enough series of trades then trading intensity and frequency are required.

  7. Ken

    Thanks again Nial. I seem to need to be reminded to keep my thought process working this way.

  8. Khesiwe

    Excellent article Nail thanks so much..

  9. John

    A profound article although easier said the done. Rare success without a deep understanding of those concepts. Thanks.

  10. Mario Taillon

    Mark Douglas explains the psychology of the winners, but in his particular case, the winners are not Olympic athletes, they are traders ! … He explains the way to to go from consistent loser to consistent winner … It is a psychological state you grow in ! …

  11. D Sivaraman

    Profound wisdom by experience…..Mark is truly a great master of trading psychology. Thanks for another brilliant article.

  12. Nwachukwu

    I have read this article over and over.You are great Mr Nial.

  13. Tess

    On Paul comment, I recently tried securing profit where once I get my 2R I will move my stop lost tight up if I am buying and lowering it down tight when I am selling locking up my profit then let the rest “run”.. so far ok for now. thanks to Nial’s idea.

  14. Javier

    Great article Nial! now… Mark Douglas promoted scaling out of positions so when the market moved into your favor but didn’t hit the profit target, at least you get something… you mentioned you are not in favor of scaling out… what’s your opinion?

    • Nial Fuller

      I don’t scale out because I don’t believe the maths makes sense to exit part of a position at one point and then hold a smaller amount of contracts at the most profitable point. I prefer one entry and one exit.

  15. Peter Miller

    Fortunately I had read Mark’s book, the man is brilliant to say the least.

  16. Monica

    Wow….among the TOP of your BEST articles!!
    Wonderful job Nial! Fabulous article!!

  17. Sthembiso

    This is a reality no matter what. Thanks Nial

  18. Thabo

    Excellent article Nial.
    You may be consistent with your your strategy but the market is unpredictable “random outcome “.

    Thanks Nial for your effort to provide genuine leadership and guidance to the emerging traders.


    Good and great TEACHING

  20. Atul Kapatkar

    After every losing trade, I was finding the reasons how it lose though I had used the same strategy where I earned profit for last trade. But this is a really helpful for me to understand that every trade has a random outcome.
    Thanks Nial absolutely brilliant !!!!!!!!!

  21. Ken E

    Psychology is equally as important as a trading strategy if not more.

  22. Gini

    A good piece at the right time

  23. Dondi Arana

    What a nice share Mr. Nial! Thank you!

  24. roberto sledz

    superb Nial!

  25. Peter

    I always get the feeling you’ve got the best interests of your students at heart .. thanks mate genuinely appreciated

  26. Wolfgang

    His book is a must – read ! I even translated the complete book for myself to German which took me 2 month, plus I added some own graphics for better understanding -)

    All you need is to read and understand this book AND have an edge AND have a very strong believe in it !

  27. Udom

    once again another power packed article. Gracias!!

  28. JJ

    Amazing article. Hitting the nail

  29. Kate M

    You did it! You convinced me. No more resisting these ideas. They work. Even, simply by elimination that nothing else does! You are so right that it can take years to actually know what it feels like to know that it is not one trade which is what success requires, but a series of trades. Its so easy in the beginnning to read this over and over and understand it, but to have experienced it, and then read it again so plainly put – as you have just done- and then KNOW rather than simply just understanding the words, is the ‘graduation’ of becoming a successful trader. You are an absolute professional. Now I will be taking only 3rs and -1rs! and not giving a toss what the market does next. And not worrying or concerning myself with what it does after the trade will feel great:-)
    Thank you for this article.

  30. njabulo cyril

    thanks man but I’m still a beginner so I’m trading commodities, indices but I don’t know when to press Sell Buy or Short



  32. stephen

    thanks so much for the valuable information

  33. Godwin

    You not only a mentor but a moral booster.Thanks, great teacher.

  34. Paul

    I have a good edge that makes money consistently, but I have to admit that this is the one area where I struggle the most. Some times I say “I’m going to let this run” and other times I say “I’m setting my take-profit at 2x and no more.”

    Obviously, there are positives and negatives to both approaches. For the “let it run” mindset, I’ve been in situations where I’ve closed the position too early, or not early enough. Recently, not closing a position early enough wiped out a big winner – turning it into a loser – on a recent short I had on the Euro. The experience was frustrating to say the least.

    I recently read a post of yours, Nial, where you had said in your experience a 2x return is the most consistent win you’ve seen in your trading career. I’m just about to a point in my trading where I intend to abandon the “let it run” approach in order to remove all remaining emotions in my edge. For me, ensuring that I locked in 2x is easier to manage emotionally on a trade that ran than daily questioning whether now is the time to close the trade. Any thoughts/comments you have would greatly appreciated.

  35. mathias k


  36. Somna Mahendra

    Good & very informative

  37. Samuel

    Wow.Great article Mr.Nial.Always on point.


    superb article Nial…many thanks for such a thought provoking article and invaluable advices.


    once again, you nailed it Mr fuller.

    but still, I want you to differentiate between support / resistance and demand / supply.